No Sugar
No Dairy
No Fillers
No artificial sweeteners
No chalk
No hidden ingredients

Your daily habit.
Done right.

Clean protein for every stage of life.

Our bestsellers

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Bestseller
(5)
Velvet Vanilla Cinnamon | 25g CLEAN Plant Protein | 6g Fibre | 500g

Velvet Vanilla Cinnamon | 25g CLEAN Plant Protein | 6g Fibre | 500g

13 Servings

MRP Rs. 1,599

Bestseller
(4.8)
Kerala Kappi | 25g CLEAN Plant Protein | 3.3g Fiber | 500g

Kerala Kappi | 25g CLEAN Plant Protein | 3.3g Fiber | 500g

13 Servings

MRP Rs. 1,660

Bestseller
(4.9)
Kesar Kulfi | 11.5g CLEAN Protein | 2.6g Fiber | Age: 7+ | 200g

Kesar Kulfi | 11.5g CLEAN Protein | 2.6g Fiber | Age: 7+ | 200g

10 Serving

MRP Rs. 899

Bestseller
(5)
Choclate Caramel | 11.5g CLEAN Protein | 2g Fiber | Age: 7+ | 200g

Choclate Caramel | 11.5g CLEAN Protein | 2g Fiber | Age: 7+ | 200g

10 Serving

MRP Rs. 899


Good habits start early.

11.5g clean plant protein, 22 vitamins and minerals, DHA, zero compromise.

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Protein in its place.

25g clean Plant Protein, 5g fibre. No fillers. No shortcut

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Don't take our word for it.

Take the test results.

Protein Content Test

Protein Content Test

Verifies that the actual protein in every batch matches what is declared on the label, tested on a dry basis against IS 7219 standards.

Heavy Metals Test

Heavy Metals Test

Tests for Lead, Arsenic, Cadmium, Mercury, Copper, and Tin to ensure every batch meets food safety standards before it ships.

Mycotoxins Screening

Mycotoxins Screening

Screens for Aflatoxins B1, B2, G1, and G2, which are naturally occurring toxic compounds that can develop during the storage or processing of plant-based ingredients.

Microbial Safety Test

Microbial Safety Test

Tests every batch for Salmonella and Listeria monocytogenes. Absent in all tested batches, across all five products.

Melamine Screening

Melamine Screening

Screening for melamine, which is a known adulterant used to artificially inflate protein readings. Every batch is tested. Every batch is clear.

Protein Content Test

Protein Content Test

Verifies that the actual protein in every batch matches what is declared on the label, tested on a dry basis against IS 7219 standards.

Heavy Metals Test

Heavy Metals Test

Tests for Lead, Arsenic, Cadmium, Mercury, Copper, and Tin to ensure every batch meets food safety standards before it ships.

Mycotoxins Screening

Mycotoxins Screening

Screens for Aflatoxins B1, B2, G1, and G2, which are naturally occurring toxic compounds that can develop during the storage or processing of plant-based ingredients.

Microbial Safety Test

Microbial Safety Test

Tests every batch for Salmonella and Listeria monocytogenes. Absent in all tested batches, across all five products.

Melamine Screening

Melamine Screening

Screening for melamine, which is a known adulterant used to artificially inflate protein readings. Every batch is tested. Every batch is clear.

Two needs. One standard.

Plant protein that’s built for where you are in life.

Know More

Built for adults who actually read the label.

Performance, recovery, and daily functional protein. Pea and Hemp together for a complete amino acid profile. Probiotics and enzymes so your gut doesn't pay the price. Adaptogens for the days that ask more of you.

Built for kids who won't touch anything that tastes healthy.

22 vitamins and minerals. DHA for brain development. Probiotics for immunity. Pea, Pumpkin Seed, and Brown Rice for a protein blend their growing bodies can actually use.

HIGHProtein
LOWFat
HighFiber 

Why plant and not whey?

Easier on digestion. No lactose. No bloating. Your body doesn't care where the protein comes from. It cares whether it can use it.

What's actually in it.

  • Complete amino profile
  • Gut support
  • 0g sugar
  • No dairy
  • Adaptogens
  • Superfoods

+100

Protein that keeps you full. Not heavy.

Fibre that slows digestion naturally, so you're not reaching for something else an hour later. Satiety without the brick-in-your-stomach feeling.

If you wouldn't choose it yourself, it's not in there.

No artificial colours. No added sugar. No Fillers. Small enough to fit in a routine. Clean enough to stay in one.

Real Stories. Real Habits.

Testimonials

Priya
star star star star star

A simple protein habit that made afternoons easier.

I don't have a fitness routine or anything. I just kept feeling sluggish in the afternoons and a friend suggested I was probably not getting enough protein. Started adding this to my morning and the 3pm wall just... got smaller. That's genuinely all I can tell you.

Arjun
star star star star empty star

Bought for the packaging. Stayed for the product.

Honestly I bought it because the packaging looked clean and I was tired of reading labels that felt like they were hiding something. Three months later I'm still using it which is more than I can say for most things I've bought off the internet.

Shalini
star star star star star

Loved the Kesar Kulfi flavour and fun extras.

I like the Kesar Kulfi flavor, sometimes I don't feel hungry at all. I also liked their word search puzzle.

Vartika
star star star star star

Tastes great and keeps me going longer.

It tastes good, and I can keep playing around for hours. My mum makes it with cold milk and it's like a chocolate drink.

Sneha
star star star star star

Checked every ingredient — and actually felt confident.

I spent twenty minutes reading the back of this before I let my daughter try it. My husband said I was being paranoid. I said that's literally the point. Everything on the label made sense to me. That doesn't happen often.

Rohan
star star star star empty star

Finally, a protein that feels light on my stomach.

My stomach has always been the thing that ruins every protein powder for me. Bloating, heaviness, that feeling like you swallowed cement. This one doesn't do any of that. I don't fully understand why but I've stopped questioning it.